Invitation- JSAA Interior Design Podcast- The everyday object and facts
Our lives are a veritable bricolage of objects, some inherited, some bought, some found, others gifted. Surrounded by them, stored away or lovingly displayed, they define and shape us. Objects move, and they move us; they hurtle us through time and space, both past and of the future. And, they endure, gathering stories and impressions, of generations of hands.
Yet, we mistakenly equate value with money, not memories. We look at the artwork hanging on our walls, and skip past that chipped, faded bowl picked up by our grandmother sitting on the kitchen shelf. We revel in the new, and push back the old, the mundane. Binaries such as these are created, not necessarily lived.
How do we, especially designers, celebrate the ordinary? How do we understand its affective power? How do we recover our personal and collective histories? How do we embrace material culture? How do we make place memories, and make place for them?
*Tune in to this week’s JSAA Interior Design Podcast with Prof. Czaee Malpani and Oral Historian & Author Anchal Malhotra, as we learn to rejoice in the everyday on 15th July, Wednesday at 11 AM link- https://bit.ly/2W4PbjUSMS

About ARCH

Vision

To engage the natural potential of an individual through Design Education & Empower them to Evolve, through the spirit for wholistic Co-creation, enabled by positive thought & action.

Mission

• Be an internationally acknowledged design institution, nurturing individuals to develop as innovative professionals and entrepreneurs with requisite skills and social sensitivity.
• Enroll students of pluralistic identities & cultural contexts, and provide them with a learning experience, that inspires and prepares them to be leaders, characterised by creative thinking, innovation and the ability to transform the future.
• Build on an impeccable foundation of research & learning based on a wide spectrum of disciplines, to develop and disseminate knowledge & skills as per the emerging needs of society.
• Develop collaborations with advanced educational foreign institutions in public and private organisations in order to enhance and maintain globally established benchmarks in the quality and standard of education imparted.
• Channelize the creative energies of the rising young population of the country into viable development streams, enabling contribution from them as trained professionals with a usable range of skill sets suited for the industry.
• To revive and renew time-honoured indigenous skills & craft knowledge and practices and bring beneficial developments and changes to rural livelihood through thought and action.
• Enable endeavours towards establishing a ‘self-definition for women’ by encouraging, empowering and educating women to become professionals & entrepreneurs, helping them to create their own business or social enterprise.

ARCH was set up in the year 2000, under the aegis of the ARCH Educational Society to impart industrially and globally relevant, specialized education in Design. Through the 18 years of our existence, we have grown into a strong community of 6000 professionals, alumni, students, teaching faculty and support staff, all of whom, with their incredible energy and enthusiasm, have been a part of our journey. Our nurturing environment offers a place where you meet new people, seek new things, and unearth hidden talents. 

Our international representation has increased remarkably over the years, with students & faculty members from Sweden, Japan, Spain, UK, USA, Canada, Nepal, Iran, Korea, Kuwait, Dubai, Colombia, Brazil, etc. choosing to study and contribute with us. 

The industry oriented emphasis in learning at ARCH, focuses on employability. Equally significant are the entrepreneurship & skill based courses which impart knowledge and practice of the business aspects of creative industry. 

To promote entrepreneurship, ARCH has conducted several workshops for Skilled Entrepreneurship Development Courses sponsored by government bodies. The Incubation cell at the Jaipur campus provides budding entrepreneurs with the appropriate environment and support for taking their concept from ideation stage to execution.

AIEED – is the All India Entrance Examination for Design being conducted by ARCH since 2011, is a one of its kind exam which can be taken by students from all parts of India. Accessible also to interested students the world over, it has interactive components at its core and a random selection of questions from specially formulated question banks at its peripheral. This interesting online exam is designed to facilitate ease of use for students, for assessment of abilities supporting aspirations for a career in Design.

The academy offers a wide gamut of industry oriented courses of international standards with university certification. Experienced faculty members are involved in the development of curriculum, to ensure that these courses offer the right combination of practical and theoretical skills, with the latest techniques, processes and thinking supported by an understanding of the socio-cultural context & industry needs.

ARCH employs design thinking and creative problem solving strategies in all areas of design creation, styling, retail, branding and lifestyle. Intellectual and innovative dimensions in fashion learning are explored through design knowledge, skills and understanding of form, silhouette, material, texture, colours and processes to create innovative, sustainable and responsible fashion. The Fashion Department prepares the students to establish their own space in this complex, ever evolving and growing industry and professionally handle the challenges distinctive to it.

The Indian fashion and textile industry is set for strong growth, buoyed by strong domestic consumption as well as export demand. According to a report by the India Brand Equity Foundation, the apparel market in India is estimated to grow at a Compound Annual Growth Rate (CAGR) of 11.8% to reach US$ 180 billion by 2025. Rising globalization and consumerism are encouraging the fashion industry to explore the broadest contexts and applications of the field.

Sectoral Highlights

• The current size of Indian fashion industry stands at around US$ 58 million (2008), is largely unorganized & accounts for barely 0.3 per cent of the international industry’s net worth.
• With Indian consumer becoming more fashion conscious, it is the gigantic Indian fashion consuming public that will continue to set the growth trends for its fashion industry.
• The Industry is expected to more than double & reach US$ 150 million by 2012
• The Industry is expected to create additional employment opportunities for over 50,000 skilled professionals like fashion designer, merchandiser etc by 2012
• Major disciplines of the industry include fashion design, textile design, leather design, accessory and jewellery design.
• From a survey, out of the total number of designers working in the country, this discipline accounts for nearly 1%.
• According to a survey more than 3000 students are being enrolled into these courses.
• One of the institution has more than 100 centers across India as franchised centres. There are others also offering training franchises in these disciplines.
• Fashion design is an applied art dedicated to clothing and lifestyle accessories created within the cultural and social influences of a specific time.
• A trained fashion designer can work in areas like designer wear production, planning and concept management, fashion marketing, design production management, fashion media, quality control, fashion accessory design and promotion of brands.